MediCanna Marketing
A specialized creative & marketing agency

Built for cannabis.
Designed for growth.

Cannabis marketing, creative production, and consulting for businesses across the Southeast and the companies that support them.

Get a free consultationExplore our services
BRAND STRATEGY / DIGITAL / CREATIVE PRODUCTION
Contemporary glass buildings viewed from belowMEDICANNA / STRATEGY & CREATIVE
YOUR NEXT CHAPTER

A clearer brand.
A bigger perspective.

CREATIVE SOLUTIONS FOR

Dispensaries

Cultivators

Processors

Medical & recreational brands

Who we serve

Your place in the industry.
Our expertise behind you.

From emerging ventures to established cannabis companies and the businesses that support them, we tailor our consulting, branding, creative, and marketing services to your goals, market, and stage of growth.

01

Cannabis Brands & Product Companies

Build an identity that carries from your product and packaging to your launch, wholesale materials, and ongoing communications.

Let’s discuss your business
02

Dispensaries & Retailers

Bring your store, website, customer information, team resources, and permitted marketing together into a consistent experience.

Let’s discuss your business
03

Cultivators & Manufacturers

Communicate what makes your operation distinct with brand positioning, product content, packaging, and trade-facing materials.

Let’s discuss your business
04

Cannabis Vendors & Service Providers

You don’t have to sell cannabis to work with us. We help suppliers, equipment companies, professional services, and other industry partners tell their story.

Let’s discuss your business
05

Startups & Emerging Businesses

Start with a clear direction. Connect consulting, funding-readiness materials, brand development, and opening or product-launch preparation.

Let’s discuss your business
There’s room for your business

Don’t see yourself listed?

Tell us what you’re building. We’ll explore how our team can support you, or help you identify the right next step.

Start a conversation
01 / Your market matters

Different markets.
A strategy built for yours.

We adapt the message, creative, and channel plan to your license type, audience, and the state where your business operates.

Branded opaque jars with closed lids, shown as packaging conceptsMedical cannabis marketing

Build trust.
Communicate with purpose.

Support your dispensary, cultivation facility, or medical cannabis brand with clear information, thoughtful creative, and patient-focused communication developed within your state’s advertising and marketing parameters.

Explore medical cannabis compliance
  • Permitted brand visibility & local discovery
  • Websites, location information & product menus
  • Patient & caregiver education materials
  • Product photography for approved uses
  • Healthcare outreach materials, where permitted
Serving the Southeast

Cannabis marketing & consulting
for your regional market.

Serving Mississippi, New Orleans and the wider Louisiana market, Florida, Kentucky, and Tennessee, with nationwide consulting support.

A regional focus.
A plan for your business.

Whether you need a dispensary brand, a website that helps customers find you, product photography, or a business launch roadmap, MediCanna brings strategy and creative services together around your goals.

We begin with your location, business model, audience, and intended channels. Marketing and launch support are tailored to your business and the requirements that apply to its activities, with your legal or compliance team involved in review.

Explore cannabis marketing servicesExplore cannabis business consulting

Markets we serve

  • Mississippi
  • New Orleans & Louisiana
  • Florida
  • Kentucky
  • Tennessee

Tell us where you operate and whether you’re planning an opening, launching a product, or growing an established business.

Book a free 30-minute consultation
02 / Medical & recreational compliance

Creative that works
within your state’s rules.

Our team works within the legal parameters of your state for cannabis advertising and marketing, building those requirements into the planning and creative process.

A contemporary professional meeting space
Thoughtful planning / Clear communication

Know the parameters

Review your market, license type, permitted channels, audience restrictions, and state and local requirements before developing a campaign.

Review the message

Check copy, imagery, product claims, warnings, and required disclosures against the requirements that apply to each intended use.

Document approvals

Organize review checklists, approval forms, version histories, and publication records so your team knows what is approved and where it can appear.

Stay connected

A dedicated team is reachable for your requests, revisions, and questions, with a clear point of contact and coordinated updates throughout your project.

What our compliance support can include
  • State-specific advertising and marketing review checklists
  • Age and audience controls, placement restrictions, and required disclosures
  • Review of promotions, sponsorships, testimonials, and product claims
  • Platform-policy checks alongside state and local requirements
  • Creative approval forms, release forms, and recordkeeping templates
  • Coordination with your compliance officer or legal counsel when needed

We provide marketing compliance support and documentation. Legal determinations and final regulatory approvals remain with your licensed business and legal or compliance advisors.

03 / Our service studio

Every touchpoint.
One creative partner.

From your first brand concept to ongoing marketing leadership, find the support that fits your business, team, and market.

01 / SERVICES

Brand & launch

A distinctive identity. A coordinated introduction.

Explore brand & launch
Branded cartons, sleeves, and packaging samples
Brand strategy & identity

Naming, positioning, audience research, competitor analysis, logos, visual identities, brand messaging, and complete brand guides.

Dispensary launch support

Opening roadmaps, launch websites, signage, staff materials, event coordination, and permitted opening communications.

Custom packaging, product units & labels

Creative concepts for individual product units, cartons, pouches, containers, sleeves, multi-item kits, and retail display packaging. We develop label systems, required-information layouts, dieline artwork, and print-ready files, with material selection, supplier coordination, and sample review scoped to your project. Applicable packaging and labeling requirements are reviewed with your designated compliance team.

Marketing materials, merchandise & specialty items

Digital TV menus, educational displays, rack cards, window graphics, product guides, brochures, and print collateral. Custom apparel, hats, totes, drinkware, notebooks, display pieces, and specialty items can be developed with sourcing and production coordination where permitted. Promotional use is reviewed for your market and audience.

02 / SERVICES

Digital & discovery

Help the right audience find and understand your business.

Explore digital & discovery
A laptop and planning materials on a contemporary desk
Websites, accessibility & maintenance

Website design, development, copywriting, mobile improvements, menu integrations, landing pages, maintenance, and performance optimization. Accessibility work can include readable layouts, keyboard navigation, image descriptions, and captioned media.

SEO guidance & expertise

Technical SEO audits, crawlability and indexing reviews, keyword research, local SEO, location pages, search intent, on-page optimization, internal linking, and content roadmaps. Eligible business profiles and directory listings are supported by Search Console, analytics, reporting, and ongoing team guidance.

Social media & community management

Social strategy, content calendars, copywriting, graphics, short-form video, publishing, response guidance, and platform-policy reviews tailored to your market.

Explore social media management
Reputation management

Review monitoring, professional response templates, customer feedback workflows, and escalation procedures that help your team respond consistently.

Email, CRM & retention

Opt-in newsletters, welcome messages, educational campaigns, segmentation, consent and preference workflows, list management, opt-outs, and lawful retention or loyalty communications. SMS is considered only where the provider, channel, and message permit it.

03 / SERVICES

Campaigns & communications

Connect your message to the people who matter.

Explore campaigns & communications
Branded mailer and printed communication materials
Advertising & media planning

Campaign concepts, creative production, publisher research, budget recommendations, and paid digital, print, or outdoor placements where state law and platform policies permit.

Public relations & media support

Press releases, founder stories, media kits, company announcements, interview preparation, and media outreach.

Community & provider outreach

Clinic information packets, outreach scripts, meeting presentations, community education coordination, and partnership materials where permitted.

Events, activations & trade shows

Booth design, event collateral, permitted brand activations, community event coordination, and on-site photography and video production.

Wholesale & sales materials

Product catalogs, sell sheets, retailer presentations, brand introduction kits, and trade-show displays for approved business audiences.

04 / SERVICES

Photography & video

One production partner for your product, people, and place.

Explore photography & video
Professional camera equipment in a green and charcoal studio setting
Product & brand photography

Product, packaging, plant, and macro photography, catalog imagery, team portraits, retail photography, and a consistent image library.

Video & content production

Brand films, product explainers, leadership interviews, social video, educational series, and recurring content shoots with captions and channel-specific delivery formats.

Facility & venue walk-throughs

Dispensary, cultivation, processing, and venue walk-throughs; virtual tours; visitor orientation; and approved visual guides that respect restricted areas and security requirements.

05 / SERVICES

Education & team resources

Clear materials for patients, staff, and leadership.

Explore education & team resources
MediCanna branded notebooks and educational stationery
Patient & caregiver education

First-visit guides, state program navigation, caregiver resources, product-label explanations, responsible-use materials, reviewed FAQs, brochures, and educational videos.

Patient journey design

Connect the first website visit, inquiry, first dispensary visit, and follow-up with what-to-expect guides, accessible resources, and approved communication touchpoints.

Staff onboarding & training

Employee handbooks, onboarding videos, approved product education, service scripts, operating procedure guides, knowledge checks, and completion records based on your approved policies.

CEO & executive communications

CEO bios, company profiles, pitch decks, presentations, LinkedIn content, leadership messaging, internal announcements, and speaking materials.

06 / SERVICES

Compliance & ongoing leadership

A reachable team. A consistent way to move forward.

Explore compliance & ongoing leadership
Branded presentation folder and strategy documents
Marketing compliance support

State-specific review checklists, audience and placement considerations, approved-language guides, disclosure checks, and coordination with your legal and compliance team.

Content reviews, forms & approvals

Creative review checklists, campaign approval sheets, marketing request forms, release templates, training acknowledgments, sign-off workflows, approval logs, and organized publication records.

Marketing performance reporting

Monthly dashboards, website inquiry tracking, campaign reviews, search performance, and prioritized recommendations tied to your business goals.

Fractional marketing leadership

An ongoing marketing director service to coordinate strategy, budgets, vendors, creative projects, and your internal team.

Multi-location marketing support

Consistent branding, location-specific content, shared asset libraries, coordinated calendars, and approval workflows across stores.

Services are scoped to your license type, state, audience, and intended channels. Patient education uses reviewed source content; marketing approvals are coordinated with your designated legal, clinical, or compliance reviewers.

Branding, packaging & custom creative

From the individual unit
to the entire brand.

A coordinated identity across your packaging, retail displays, marketing materials, merchandise, and specialty items.

MediCanna branded apparel, tote, and drinkware concept set
Brand concept imagery / Custom merchandise
Complete brand customization

Naming, visual identity, logos, color systems, typography, brand voice, design templates, and brand guides that keep every touchpoint consistent.

Product units & packaging systems

Individual units, containers, cartons, pouches, sleeves, labels, multi-item kits, and display packaging. We can coordinate artwork, dielines, finishes, materials, supplier sourcing, production samples, and print handoff as part of your agreed scope.

Marketing materials & retail displays

Brochures, rack cards, sales sheets, menus, digital screens, window graphics, point-of-sale materials, signage, wholesale catalogs, and trade-show displays.

Merchandise & specialty items

Custom apparel, hats, totes, drinkware, notebooks, staff items, event materials, and specialty products selected around your brand, intended use, audience, and budget. Design, sourcing, and production coordination can be combined in one project.

Each project is reviewed for applicable packaging, labeling, audience, and promotional requirements with your legal or compliance team. Product certification, safety testing, and regulatory approvals are handled by the appropriate suppliers and specialists.

Discuss your custom branding projectExplore Creative Merch
04 / Photography & video

Show the product.
Bring the business to life.

Professional photo and video production for approved marketing, education, wholesale, and internal uses.

A product photography set with a charcoal backdrop, camera on a tripod, softbox lighting, and closed MediCanna-branded jars and packaging
Product photography / Backdrop, lighting & camera setup
PRODUCT

Photography that
captures the details.

Product and packaging photography, plant photography, macro photography, catalog images, team portraits, and a consistent brand image library.

PLACE

A closer look
at your space.

Dispensary, venue, and facility walk-throughs; cultivation and processing imagery; retail photography; and virtual tours that respect access and security requirements.

STORY

Video with
a clear purpose.

Brand films, executive interviews, product explainers, social video, educational series, staff onboarding, and training videos with captions and delivery formats for each intended channel.

We plan each shoot around where the content can be used, who can view it, and any required permissions, disclosures, or approvals.

05 / Patient education services

Clear information.
More confident conversations.

Help your licensed team communicate with patients and caregivers through accessible, carefully reviewed educational materials.

Blank printed materials, notebook, and green color swatches arranged on a planning desk
Education & communication / Designed for clarity

Make complex information
easier to understand.

We turn approved information into brochures, guides, videos, and digital resources that support your patient education process.

Educational content is developed with your designated clinical or compliance reviewers. We distinguish patient education from promotional messaging and avoid unsupported treatment claims.

Plan your education materials
Patient & caregiver guides

First-visit guides, state program navigation, caregiver resources, product-label explanations, and questions patients can discuss with their qualified practitioner.

Educational video & in-store resources

Explainer videos, captioned education series, approved digital screen content, handouts, FAQs, and QR-linked resources for permitted patient access.

Responsible-use information

Materials explaining delayed effects, impairment, secure storage, avoiding accidental ingestion, and state-required warnings, using reviewed source content.

Staff education & communication tools

Conversation guides, patient service scripts, educational presentations, and referral information that help staff stay within their role.

06 / Training, guides & documentation

Equip your team.
Keep the work consistent.

Turn your approved policies, procedures, and brand standards into practical resources for leadership and frontline teams.

Branded training binder with tabbed guide materials
Brand concept imagery / Training resources
Training guides & onboarding materials

Staff handbooks, onboarding presentations, procedure guides, training videos, knowledge checks, and completion records based on your approved operating procedures.

CEO & leadership communication

Executive presentations, CEO messaging guides, company profile decks, leadership interviews, internal announcements, and brand communication standards.

Compliance forms & approval templates

Marketing request forms, campaign approval sheets, creative review checklists, photo and video release templates, staff training acknowledgments, and content approval logs prepared for your compliance team’s review.

Facility & venue walk-through guides

Orientation videos, visitor guides, staff tour materials, and approved visual guides that explain your space and procedures without exposing restricted areas or sensitive security details.

Ways to work together

A focused project.
Or a long-term partner.

Start with the support you need now. Each engagement is tailored to your priorities, deliverables, and market.

01

Dispensary Launch

Bring the pieces together before you open.

  • Brand & messaging
  • Website & local discovery
  • Signage & launch materials
  • Opening coordination
Discuss this package
02

Monthly Marketing

A dedicated team to keep your marketing moving.

  • Strategy & content planning
  • Social & approved communications
  • SEO guidance & reporting
  • Ongoing creative coordination
Discuss this package
03

Patient Education

Make approved information easier to understand.

  • First-visit & caregiver guides
  • Educational videos & handouts
  • Patient journey materials
  • Clinical review coordination
Discuss this package
04

Photo & Video Content

Build a useful library of professional assets.

  • Product & packaging photography
  • Facility walk-throughs
  • Brand & team storytelling
  • Content delivery for approved uses
Discuss this package
Branded notebook, drinkware, and opaque container arranged in a specialty kit
Brand concept imagery / A coordinated set
Built around your business

Choose the support
your business needs.

Choose an individual project, ongoing guidance, or a dedicated marketing partnership. We tailor the services, frequency, and level of involvement to your goals, internal team, budget, and state-specific requirements.

Customize my support

Every engagement starts with a conversation and a tailored proposal. Pricing is based on your scope and schedule.

07 / How we work

Intentional at every step.

Your business has its own goals, audience, and challenges. Your marketing should reflect them.

01

Understand

Get clear on your business, audience, goals, and the market you serve.

02

Develop

Create a focused strategy and a visual direction that connects every touchpoint.

03

Execute

Bring the work to life through design, digital, content, and experiences.

04

Refine

Review performance, learn what resonates, and shape the next phase.

MediCanna Marketing
08 / Meet MediCanna

Industry focus.
Creative perspective.

Founded by Denise Baumann, MediCanna Marketing is a full-service marketing and advertising agency serving medical and recreational cannabis companies, industry vendors, and the businesses that support them.

We bring digital marketing, design, photography, video, website development, and live activations together under one creative partner. Our work starts with understanding your business and the unique environment in which it operates.

Let’s discuss your business
Selected workContent to come
Selected work

See the thinking.
See the craft.

Content to come

A space for selected projects, creative work, and the story behind each.

Project selection pending
01

Branding & design

Project selection pending
02

Photography & video

Project selection pending
03

Websites & education

Founder & teamContent to come
Founder & team

The people
behind the work.

Content to come

Professional portraits, individual expertise, and the experience behind MediCanna.

FOUNDER

Denise Baumann

Founder, MediCanna Marketing

Portrait and expanded founder story to be added.
MEET THE TEAM

Specialists. Collaborators.
Your creative partners.

Team introductions and areas of expertise will be added here.

Case studiesContent to come
Case studies

From a challenge
to a clear direction.

Content to come

Detailed project stories will be added as they are selected and approved.

01 / THE CHALLENGE

The starting point

Space reserved for the client’s needs and project goals.

02 / OUR APPROACH

The work delivered

Space reserved for the strategy, creative, and completed deliverables.

03 / THE OUTCOME

The difference made

Space reserved for documented outcomes and approved client feedback.

Client testimonialsContent to come
Client testimonials

In our clients’ words.

Content to come

Approved client testimonials will be featured here.

A few things to know

Before we get started.

Can we start with a single project?

Yes. Your project can focus on a website, brand identity, photography, video, or an activation. We can also discuss a broader marketing plan.

Do you work with different types of cannabis businesses?

We work with licensed medical and recreational cannabis businesses, including dispensaries, cultivators, processors, and product brands. We tailor services to your state, license type, and intended audience.

How do you determine pricing?

We develop a custom proposal based on your goals, deliverables, schedule, and the level of ongoing support you need.

What should I bring to our first conversation?

Your business name, website or social profiles, current priorities, and any timeline or budget you have in mind. We can help define the rest together.

Cannabis business consulting

From funding to doors open.
From concept to product launch.

Our consulting team serves cannabis markets across the United States, helping new ventures and established businesses plan, launch, and grow.

Expertise for your market.
Support for your next move.

Tell us where you operate and what you want to achieve. We’ll pair you with a dedicated consulting team member whose market experience and specialty align with your needs.

Connect with a consultant
  • Business planningDefine your business model, priorities, operating plan, and roadmap.
  • Funding readinessPrepare financial projections, business plans, and presentation materials for funding conversations.
  • Opening coordinationAlign teams, vendors, milestones, and launch preparation from planning to doors open.
  • Product launchesCoordinate positioning, launch strategy, and the steps that bring your concept to market.
  • GrowthIdentify opportunities, strengthen operations, and plan your next stage of expansion.
Let’s meet

Your next step.
A conversation.

Get a free 30-minute virtual consultation to see if our services are right for you.

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For cannabis companies, industry vendors, new ventures, and other businesses interested in our services.

Prefer to call? 601-215-5810Info@medicannamarketing.com
Which market do you serve?
Which best describes your business?

We’ll use these details to respond and arrange your consultation. Your time is confirmed separately, with a Google Meet link. Please do not include patient or medical information.